GOING FOR GROWTH – IS IT ALWAYS WORTH IT?


Ben Eason
24 August '22

3 minute read

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Popular wisdom is that all companies are looking to grow. To increase their size and bottom line. But we know that it can be hard.

Growth can sometimes be the unattainable Xanadu. Always just out of reach. And when you get there? Going for growth can have a dark side. The inequalities of benefit, or the restrictions to disruptive thinking and true purpose.

Then there are also the success stories. You’ll find many of them featured in HUB CP. Where growth has been rapid, focussed and the result of opportunities being grabbed by the scruff of the neck. Inspirational stuff.

We’re collaborating with outstanding business leaders with strong points of view on the subject. Taking their insights to inspire other business leaders and entrepreneurs. To provoke conversations.

FROM SWIMMING TO BUSINESSWOMAN OF THE YEAR – MEET SUZANNE LINTON

Co-founder of digital product studio Freestyle Suzanne knows all about growth. From starting the company more than 20 years ago from her kitchen table to winning awards for making transformational changes within her tech sector business.

Ben Eason of HUB CP sat down with Suzanne to talk all things growth, performance and of course, disruption. And what sets Freestyle apart from other agencies. Be prepared to be inspired. You can listen to the full podcast here.

“I’ve sat in interviews and said ‘if your goal is to have your own business in five years, brilliant
Come here and we’ll teach you everything we can to help you achieve that.”

Freestyle is a digital transformation agency. They help keep brands relevant with strategy-first tech solutions.

A slight digression. That name. Freestyle. What does it mean to you? It could apply to so many things. For Suzanne with her passion for swimming, the principles of Freestyle are firmly rooted in sport. From the company name through to its culture. Freestyle is the fastest, most efficient of swimming strokes. Has the fewest rules. You can adapt and innovate to maximise your chance of winning. You might think swimming is an individual sport. But it’s actually all about the team. How you build skills, strength and resilience to make sure you can deliver top level performances. Achieve growth.

STRAPPED FOR TIME? SOME TASTY MORSELS

We thought we’d provide some tasty morsels to whet your appetite for the full podcast when you’ve got time to sit down and listen with a drink of your choice. Here are some of our favourite snippets from the insightful chat between Ben and Suzanne.

SUCCESSION PLANNING – MORE THAN A TV SHOW

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DEVELOPING HIGH-PERFORMING HABITS?

In business, the review process is so important. Whether something went well. Or not. Learn from it.

HOW TO PLAN FOR GROWTH IN A VOLATILE ECONOMY

A week’s a long time in politics. In business looking beyond three months is getting increasingly hard. When looking for growth building on good relationships with clients is the best course of action.